Hey! I’m
Sruthy
I'm a data-informed product designer with a systems thinking approach to problem solving. I believe impactful digital experiences look great and function seamlessly while leveraging data purposefully in informing design decisions through the user's journey.
Improving Journeys Adoption
I worked on deprecating an older analysis type - Paths - while ensuring workflow parity for our users in the newer, more powerful Journeys.
Event Naming Convention
I designed feature that allows admins of Heap to enforce a naming convention so other users follow a consistent labeling system.
Social Gifting in Smule
I led the conception and design of the gifting feature in Smule, which opened a new revenue stream for the company.
Song Upload Tool
I redesigned the song upload tool for a better user experience and easier collection of song metadata.
Charitize
I owned part of the browsing experience as an individual contributor on a team working to build a 3-way marketplace for charitable contributions
RockIQ
I led a team of 5 product designers in designing a simple-to-use tool that provides intelligent stock picks to everyday investors.
InstaSave
Foreign workers across Southeast Asia, remit money home on a regular basis. InstaSave was designed to enable fast and easy remittances from the convenience of their mobile phones.